S.T.E.P. PRICING

SECRET TO EASY PROFITABLE (S.T.E.P.) PRICING

Your photography is worth money.

You're a photographer. You love taking photos, but you don't know how to charge for them. I'm here to help with a step-by-step plan (S.T.E.P. PRICING) to help create a full-time photography and video income. This course will change your business forever!

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The demand is there. Your talent is there. Now all you need to do is take the next step to capitalize on your potential.

What's Included in, S.T.E.P. PRICING?

STEP PRICING: The Complete Photography Pricing Course — (Excellent for Videographers also)

Stop charging your time. Start charging your worth. I'll show you how I negotiate every contract,

how I raise my prices, and why I don't need an agent to negotiate for me. This pricing workshop/course is
the exact methods I've used my entire career. I still use it today, and I've worked with some of the largest
names in the business, the biggest brands, the largest magazines. This is my method, from my experience.

Section 1: Your Shift to Paid Photographer

Stuck as an unpaid or barely paid photographer, no matter how many hours you work? You're not alone. Many photographers are stuck at the lower end of the pay scale. This section is designed to help you overcome any inner blocks and make sure you are comfortable charging the rates you deserve, while making sure the transition to a full-time photographer is painless and easy

The STEP Quiz

There are 3 types of photographers. We'll determine what type you are and build a plan for you!
Pathway to Payment

Based on your STEP Quiz Results, you're either a "too nervous to charge", "ready to charge", or "charging but not maximizing my profits" photographer. No matter where you are on the voyage, we'll have a map to reach your desired destination.
Profits or Pitfalls

Becoming a profitable photographer can be a winning game with the right plan. We'll discuss your value to the market.You cannot price if you don't know your value. We'll change how you see yourself in the market with a perspective shift and we'll get rid of the guilt some photographers feel for charging.

The Final S.T.E.P. (Good Enough to Charge?)

There are 3 types of photographers. We'll determine what type you are and build a plan for you!

Section 2: Finding your Market Value + Start Rate

Like most creatives out there, you probably need help figuring out your business costs. That is necessary to find your perfect price point. We look for these clues and piece together the winning formula. I am here to help!

CLUE 1: How much are Your Costs?

To find your ideal price, you have to first determine what your business costs are. I will show you how to get a clear answer so that you know exactly where to start. (worksheet provided)
CLUE 2: What is the Lowest Price You Should Charge?

Determining your minimum rate as a profitable photographer. (worksheet provided)
CLUE 3: Market Value, What is Yours?

Calculate your true market value to confidently price your services. (BTW everyone has value!)
CLUE 4: The Secret Recipe

You will learn how to find what your clients value, so you can charge your full rate. I will show you how to conduct the perfect interview that gives you every step of a succesful voyage! (worksheet for first client meetings)

Section 3: You Found Your Price

This is the moment we find your price as a successful photographer!

Life will never be the same and that's beautiful! You'll learn how to present your new rates, how to add options to current clients, figure out your payment structure, when to charge hourly, and even how to set up your pricing packages. This is a powerful section that you've been preparing for!

You Found Your Price!

Follow the step by step guide for building the most profitable pricing point for your photography. You will get a template to use for each client, to use in a digital format or print. The perfect price takes everything into consideration to give you the highest price possible! 12 years into my career, and I still use the same format to book the big brands and celebrities.
Overpriced or Underpriced?

Many photographers fear they may be underpriced or overpriced. Because of this fear they are forever stuck in a stalling pattern. We're going to break that make sure you land right in the perfect spot.
Setting up the Perfect Photography Package (and How to Name Them)

What makes the most appealing photography package? It's more than a number, it's HOW you present the opportunity to work with you. Clients are willing to increase their budgets if they find value in the product.

How to Present Your Prices?

Email, mail, online, phone, how do you present your prices? How you present your prices will increase or decrease your chances of booking.
Profitable Payment Structures

How to structure your pricing so the clients buy more from you and make it easier for a recession and terms to include
Pricing Additions
- How to add more options so your clients buy more.
- Why starting higher is vital instead of starting lower
- Pricing with your competitors, not against
To Raise or Not to Raise?

How do you know when you should raise your prices or lower them?

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Section 4: Valuable Bonuses!

This course will help you master pricing, positioning and packaging your photography products long term. I've included several sections here to help answer any questions you may have. It's the extra section you didn't know you needed. See what's covered below (and you'll forever have access to any updates)

How to charge friends and family
Usage fees for photographers (copyrights & profits)
The profitable production fee to 2x profits
Package Fee vs. Hourly Fee
What to do when clients ghost you?
Agents/Managers vs. Freelancer Status
How to sell more to exisiting clients
Barter Model - the other revenue stream
Building weath from perceived value
Recession Pricing: This is your season!
Listing Prices on your website

Section 5: Valuable Printables

Pricing Calculator
Client Invoice Template
Client Pricing Proposal Template
Hard Cost Worksheet
Tracking Hours Sheet
Barter Value Indicator Form

Enjoy printables ( can also be used digitally) that will save you time, help you book paying clients and do the hard work for you.

Project Hour Tracker
Monthly Retainer Contract
Client Inquiry Call Worksheet
Questions that Book the Job!
Succeeding in an AI world

S.T.E.P. PRICING

$167

Get the full S.T.E.P. PRICING Course

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FAQ

Will my membership include course updates?

YES! When there is a course update, you will always get the new material AT NO ADDITIONAL COST.

Is this for new photographers or more experienced photographers?

Learning how to price your photography is for all types of photographers, from all different genres. The photography style may change but conducting business is largely the same. If you're new to charging, this course will start your career. If you're already charged but looking to maximize your profits, this course will be a big help for you. And when you mix it with the FB Community (Photo Mentor), it just adds additional support that is unmatched.

How long is this course?

This is a self-guided course. You can watch it on your laptop, iphone or just about any device. You can take it at your pace, and revisit it, as you wish. For the average person, the course is about 2 hours long.

What do I do if I need help?

Great question! We have a private FB community for all of us. You'll be there with other photographers who have taken this course and who support your growth. I will be in the group also, and as a community we will answer your questions. Your answers are private. Your questions are private. It's true community!

What is VBA?

It's a full course AND it's a mentorship with community attached to it. You'll have access to VBA PRO, which consists of live Q&A, community and direct access to Walid to ask your questions. Did you know being a VBA Pro means you get discounts on all future courses and services? This is true mentorship!

Is this course guaranteed to give me a successful photography business?

I'm glad this is a question you opened up to read. Let me be very transparent with you.

I have been a successful photographer for over a dozen years. I've worked with A-list celebrity after A-list celeb. Then I've worked with countless brands and magazines. I started my career photographing weddings and family photographs. I know the landscape of working with families, startups, small businesses, fortune 500 companies, celebrities and I've helped countless photographers start a successful business. Does this guarantee you success? NO.

I said all that to let you know this course is amazing and it'll help you... if you do the work. I will give you the recipe that I use for my successful business. I will share my hard lessons with you, and winning formulas. I will make myself available in the FB group. I will save you years of grief and help you make money sooner. It works if you work.

But if me, or anyone ever guarantees you success... please run the other way. No one can ever guarantee such things.

Respectfully,

- Walid